Landing Concierge · The Frausto Connection

The Problem

You signed the offer. Now you have ninety days to prove you belong — and no one is handing you the playbook.

Posted this week · LinkedIn comment

"New role starts next month. I've led transitions before, but I'd rather walk in with a real plan for the first ninety days than build it on the fly while everyone's still sizing me up."

— the gap that opens the day after you sign

The first ninety days are your fastest path to proving you belong — when you walk in with a plan. Most people spend those early weeks decoding the team, the politics, and a role that turns out a little different than described. With the right plan in hand on Day 1, that same stretch becomes your fastest route to a real, visible win.

External

The book is forty years old. Watkins' "First 90 Days" is the only canonical answer the market has — a book, not a plan calibrated to your role, your team, your transformation thesis. Coaches charge $2,000–$5,000 for a generic 30-60-90 conversation.

Internal

The interview confidence evaporates by Day 14. The clarity you walked in with is gone. You're absorbing org dynamics, conflicting signals, and a JD that turns out to be partially wrong. You don't know what to commit to and what to defer.

Philosophical

The first thirty days set the political terrain for the next two years. The alliances you make, the questions you ask, the wins you pick — or fail to pick — harden inside a month. The system gives you no tooling for that. It should.

The Guide

The same operator who calibrated your Fit & Gap calibrates your 30-60-90. Same engine. One tilt later in the arc.

Tina Frausto · Operations & Transformation

I just stepped out of ADP after running operations and transformation engagements at scale. Before that, UKG, Cartus, Equifax. The 30-60-90 plan, the stakeholder map, the transformation thesis — this is the work I have done as an operator for two decades, calibrated for direct reports walking into transformation roles inside Fortune 500 companies.

The Process Power that built the Opportunity Concierge's Fit & Gap engine builds this too. One tilt, not a leap. The Concierge gets you the offer. The Landing Concierge makes the offer stick.

"The Concierge gets you the offer. Landing makes it stick."

The Plan

Eight steps. Tuesday to Friday. Tell us about the role you accepted — you receive your full Landing package before Day 1.

Tell us about the role you accepted — the title, the company, the scope you’ll own, and a one-paragraph note on why you took it. In your own words; no confidential documents needed.

We research the team you're inheriting — recent moves, tenure, known dynamics, who is most senior, who has been there longest, who left.

We map the political landscape — who hired you, who didn't, who you'll work for, who you'll work with, who you'll be measured against.

We surface the transformation thesis — what success in this seat actually looks like at Day 30, Day 60, Day 90, against the role's stated outcomes and the company's actual moment.

We draft your 30-60-90 plan with named quick wins, named stakeholders, and named meetings to book in Week 1.

We assemble your Week-1 playbook — first conversations, first questions, what to commit to, what to defer, what not to say in the first ten meetings.

We script your Day 60 reset — the questions to ask once you have data, what to recalibrate when the role turns out to be partially different from how it was described (and it will).

You receive your complete Landing package by Friday — in time for the typical two-week notice runway, before Day 1.

Three Tiers

Start at $349. Scale up when the role demands more partnership.

DIY · Self-Serve

Single 30-60-90 Plan + Stakeholder Map

$349/ one plan

Tell us about the role you accepted. Tailored 30-60-90 plan, stakeholder map, and Week-1 playbook back by Friday. Day 60 reset script included.

Tailored 30-60-90 plan
Stakeholder map with political read
Transformation thesis draft
Week-1 conversations playbook
Day 60 reset script
48-hour turnaround

Tell us about the role. We do the rest. Package back by Friday.

Already worked with us on the Opportunity Concierge? Mention it in the intake for a returning-buyer rate.

Success

What changes when you do this.

You know what will land before Day 1. By Friday, you can see which of your Day 30 commitments will hold and which need a rethink — the same diagnostic clarity, applied to your first ninety days.
You get an honest read on your first ninety days. Calibrated to the role you accepted, the team you're inheriting, and the political landscape you can't yet see.
You walk in on Day 1 better-prepped than your predecessor. Named stakeholders, named quick wins, and a transformation thesis already on paper.
You move at ninety-day speed, not six-month speed. The plan you walk in with turns the first quarter into your fastest, cleanest win.

Stakes

What a strong start unlocks.

Big winThe boss who hired you exhales by week three. Walk in with a 30-60-90 plan, a stakeholder map, and a quick win already named — and the manager who fought to bring you in sees the bet paying off early. That early confidence compounds for the rest of your tenure.
Big winYou set the political terrain instead of inheriting it. The first ten meetings decide who's with you. Walk in knowing who to win first, and you build the alliances that carry the next two years.
EdgeYour transformation thesis is on paper before the vacuum fills. Put your thesis down in week one and your team aligns to your direction — so month two becomes momentum, not cleanup.

Questions

The five things you'll ask before you get started.

How is this different from the Opportunity Concierge?

Different trigger, different artifact, different stakes. The Opportunity Concierge fires the day a JD shows up — you bring a target role, we ship a Fit & Gap, a tailored resume, a cover letter, and an interview prep pack so you walk into the interview better-prepped than the candidate beside you. The Landing Concierge fires the day you accept the offer — you tell us about the new role, we ship a 30-60-90 plan, a stakeholder map, a transformation thesis, and a Week-1 playbook so you walk in on Day 1 better-prepped than your predecessor. Concierge gets you the offer. Landing makes it stick.

What does "$349" actually include?

Everything in the Plan above. You tell us about the role you accepted. By Friday you receive: a tailored 30-60-90 plan, a stakeholder map with the political read, a draft transformation thesis, a Week-1 conversations playbook, and a Day 60 reset script. One full Landing package, 48-hour turnaround. Subsequent Landing packages are $499.

How fast is "Friday"?

Forty-eight hours from a clean intake. Share the role details by 9 a.m. Tuesday, full package back by 9 a.m. Friday. The DWY tier moves to 36 hours. The DFY tier moves to 24 hours. The typical buyer has a two-week notice period — the Landing package lands well before Day 1.

Who actually reviews my plan?

Tina. Every plan gets a one-hour reading-the-room overlay from a frontline operator with twenty-plus years building 30-60-90 plans inside Fortune 500 transformation engagements. The agent surfaces the structure. The human catches the political layer.

Why is this priced below transition coaching?

Because the same agent stack that builds the Concierge's Fit & Gap builds the Landing Concierge's 30-60-90 — calibrated to the role, the firm, and the team you're inheriting. What used to take an exec coach 8–12 hours to draft, the Landing package ships in roughly forty-five minutes of agent runtime plus one hour of human review. The savings flow straight to you.